![]() “It’s my mom’s least favorite because she’s like, ‘Why would you wear that?’” Out thereĭespite Rosil’s smaller platform, influencers including Sydney Carlson and Stassi Karanikolaou have adopted her ironic tees. ![]() Her personal favorite, in another strike of irony, is the “flop era” tee. “Anything that is ridiculous and funny and should be put on a T-shirt gets put on a T-shirt,” Schiller tells Input matter-of-factly. Most of OGBFF’s designs are inspired by conversations between its founders or their friends. And if you’re hot, they have multiple shirts for you, including one that says, “ironically hot.” ![]() If you’re in your flop era, the brand has a shirt for that if you’re a niche internet micro celebrity, it has a shirt for that too. OGBFF now offers a range of tees, skirts, tanks, and swimwear - each emblazoned with a satirical design. What began as a joke between the two friends developed into an online business that now boasts more than 60,000 followers across Instagram and TikTok. She already owned a garment printer, so the two got to work and created their first tee, which read, “Back off I have an extremely crazy best friend she has anger issues & needs a therapist treats me like a queen don’t flirt with me.”Ĭharlotte Hourston “Anything that is ridiculous and funny gets put on a T-shirt.”Īfter Schiller and Ruis posted photos of themselves wearing the shirt, messages started to pour in on Instagram with people requesting to purchase. One night, the duo opened up a Photoshop session over Taco Bell, a regular feast for the friends, and decided to make a graphic that was “funny enough to put on a T-shirt,” according to Ruis. Both note their designs were originally created for only the two of them to wear. Schiller and Ruis launched their e-commerce site last year after initially selling their tees more casually to friends and on Depop. The label, run by Los Angeles-based duo Lauren Schiller and Angela Ruis, has developed a cult-like following with tees that read “hot person at work,” “tits for brains,” and “Jesus saves, I spend.” Bold graphic tees seem to attract the most attention - mostly positive - in large part due to the influence of the brand OGBFF (otherwise known as Your Original Best Friend). On TikTok and Instagram, ironic fashion routinely draws views and likes, another selling point for the styles. Ruis (left) and Schiller (right), the two founders of OGBFF. Pieces we might usually wear while no one is looking are now front-and-center on runways and social media. In turn, brands have debuted their best anti-fashion fashion looks: Balenciaga has turned Crocs into three-figure footwear, Vetements has transformed work uniforms into popular streetwear, and Moschino is currently taking fashion inspiration from clowns. There’s demand for apparel that’ll make the average person stop in their scroll. ![]() Now, in response to streetwear’s evolution from exclusive to mainstream, a handful of consumers have narrowed their style down to niche pieces not found on hypebeast celebrities or leak pages. That expression is what made streetwear cool - but with once-niche styles saturating everything from Instagram to TikTok, it seems too many people are in the know. The untrained eye may not understand your outfit, but you and your friends will. Whether it’s a cheeky graphic tee, Canadian tuxedo, or Nickleback T-shirt, wearing something universally recognized as tacky has become as much of a power move as wearing the hottest Nike or Yeezy sneaker. What you’re wearing isn’t ugly, cheesy, or cheap - it’s just ironic. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |